10 ways to repurpose your content
I bet you put all your heart and efforts to create amazing content for your audience, bringing them tremendous value. But it’s hard to be consistent, right? It’s so time and energy consuming, and sometimes, your feel like all your efforts are for crickets…
When you’ve put so much sweat into a master piece of content, it would be a pity to let it sleep where it lies. Let’s do what we already do for our plastics and clothes: let’s recycle and use it more than once.
Psst! I don’t make any money from the third party apps mentioned in this article 😉
“Content repurposing is about getting the maximum return from every single piece of content you create.”
#1 – Infographics
Visuals make information easier to digest and understand. Pinterest is a platform where infographics are the jam.
As an example, I used the first one to create this infographic for my 90 days action plan to start selling your knowledge online.
#2 – Best Of
Gather your best performing articles, find the common theme, the red thread, and create an article linking them all. It will increase your page views and your visit length, two important metrics for your blog.
#3 – Resources list
It’s a variation of the above Best Of. If you have written article on similar topics, list them in a resources article. For example “5 best sites for creating visuals”. And if you were writing these articles for affiliation purpose, it will give your affiliation links a new kick 😉
“Do not let any of what you have written online go to waste. Make files and collect all of your information because you may have enough content already written to fill two books!”
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If you were to start from scratch (no list, no products, and nobody knew who you were), what would you do in the next ninety days to grow as quickly as possible, making money selling your knowledge?
Every important keywords and concepts you need to master if you want to get the most out of your content marketing.
#4 – Guest Post
Most of the important platforms (Inc., Huffington Post, Forbes…) you’d want to publish on want original content that hasn’t been published before.
But if you rewrite an existing article and update it with a new angle and added value, you could use your original article as a source and submit it anyway.
It’s a great way to drive traffic to your blog and grow your notoriety.
#5 – Update
Go back to older posts that had good results and check if all the links are still working, delete references that are not accurate anymore, add new ones you have discovered in the meantime… Then share it again.
It’s a healthy way to keep your content up to date, and search engines love that!
#6 – eBook
Bring together articles or other
pieces of content, such as emails,
that share a common theme and
create an eBook to showcase them
all. Designrr is an app that turns any
piece of content (mails, social media
or blog posts, videos…) into eBooks.
#7 – Q&A’s
You can use comments and feedback
from previous content pieces to find
out what people want to know and
put together a question & answer
Take the answers you made
before and add to them.
#8 – Podcast
Start a podcast series by creating
scripts from content you already
have at your disposal.
Anchor.fm makes it very easy to record and share your podcast.
#9 – Stories & Livechats
Ask for feedback on a certain piece
of content to initiate a social media
chat. It’s a great way to not only get
people consuming what you create,
but also to encourage interaction.
You can even get inspiration from
what you hear!
#10 – Webinar
Use content to create an outline for a live webinar on Facebook, putting your key points on slides (or just using face video). Just remember to prepare for questions. You can even ask for questions in advance of the webinar so that you can have a few answers prepared.
This is a great way to bring value to your audience, engage with them and introduce your paid product.
Still feeling stuck with content creation? Grab my free eBook “20×20 Golden Content Ideas” with no less than 400 new and repurposed content ideas. The cheatsheet at the end makes it really easy to pick an idea and format and consistently be creating qualitative content.