The A-Z Of Content Marketing
Content isn’t king… It’s the kingdom!
I don’t know who was the first to tweak the famous quote from Bill Gates… But (s)he couldn’t be more right!
10-15 years ago, marketers who were counting on content and inbound strategies to fill their sales pipes were visionnaries. Today, those who don’t won’t last long.
Our paradigm has changed. The old times of feeding the crowd with our messages until they buy from us are long gone. In today’s world of information overload, content is everywhere. And only the best will get results.
Let’s play a game… Can you find more words related to Content Marketing? Write them in the comments and I’ll update this post.
“The best marketing doesn’t feel like marketing.”
TOM FISHBURNE
Authenticity
There are loads of similar content on the web to the piece you just wrote. What will differenciate yours, is your personality. Let it shine!
Brand
As much as your product needs to remain in the background, every piece of content should reflect your brand’s values and purpose.
Consistency
Content marketing is like having a conversation with your audience. If you leave it all of a sudden, they will find someone else to talk with.
Conversation
Speaking of conversation, don’t try to be too litterate. Use a casual tone of voice.
Desirable
How to make your content desirable? By knowing what your audience wants and giving them exactly that.
Boldness
If you want your content to catch their attention, make it bold and disruptive. Don’t be afraid of a bit of polemic…
Conversion
Because this is all the point, right? So make sure each piece of content aims at that direction.
Disruptive
Your content should hook them up, shock them, break their routine, catch their attention…
Infographic
The Alpha and Omega of Content Marketing
Distribution
Great content won’t resonate much if it is kept private. You should know where your audience hangs out and distribute it there.
Emotions
The best way to generate emotions is to be authentic and show rather than tell (using the 5 senses).
Evergreen
When your content is Evergreen (meaning it is not related to a time-bound topic or a trend), it will have a longer life-span and you can repurpose it easily.
Engaging
Content is engaging when it is relatable, sparking emotions, asking questions and leading to action.
Funnel
Content is the fuel of your sales machine. It’s there to attract, engage, convert and nurture your leads through web, social, emails and more…
Growth
Inboud marketing is scalable. Your content is your best sales person that never sleeps or eat and can talk to millions at a time.
Hero’s journey
Storytelling is the key to effective content marketing. The Hero’s journey is only one of many plots you can use to make it more engaging.
Ideal client
(S)he is at the center of your content strategy. You have to know them better than yourself and write every piece with their needs and expectations in mind.
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Inbound marketing
You can create content for the sake of it if you don’t want to make money. But if you do, have a single purpose for each piece of content, pulling your client a step ahead into your funnel: being found, creating awareness and interest, driving engagement, getting an opt-in, converting on a tripwire, upselling, nurturing and keeping engaged…
Joyful
We all know emotions are key to driving engagement, but it has been proven that positive emotions generate better engagement than negative ones…
Knowledge
People want to be educated, not pitched. Share your knowledge, give them value, and they will ask for more…
Lovable
Make your brand and yourself lovable. How so? By being your authentic self, genuinely interested, generous, approachable…
Measure
Analyze what works and what doesn’t… Then do more of what works.
New
New doesn’t have to be really new, but if you adopt a new angle or position, create links where no one did before, you are doing something new. New is exciting.
Organic reach
Good content marketing offers you free advertising by increasing drastically your organic reach.
“Actually talk to your customers. Use the language that they use. Talk about the things they talk about. Never feed salad to a lion.”
JAY ACUNZO
Plan
“A goal without a plan is just a dream”. Make it real by thinking it through and having a clear strategy.
Quotes
They have ultiple benefits: they add space to a long pice of written content, they back your ideas with a big name on it, and they are good placeholders when you have no visual to share on social media.
Repurpose
Why sweat on your content creation to publish it only once? There are dozens of way to give a new lease on life to your old content.
Relevant
Don’t talk about how to start a business if your target is a seasoned entrepreneur. Hence, know your niche.
Shareable
Make it easy to share. Add buttons, ask for it.
Stories
Storytelling is the best way to convey emotions and help your audience to make decisions and take action.
Timely
Know when to say what to your audience. You don’t have the same message to people who barely know you and others who just bought something from you.
Up to date
Check that your content is still relevant. If not, update it.
Visual
Our human brain respond better to images, and even better to images of other human beings.
Words
Choose them carefully. Use the words your audience uses. Not only for SEO reasons, but also because it makes you more relatable.
Xoxo
Don’t hesitate to be friendly.
You
Be yourself.
Zing
Your purpose should be love at first sight.
Your turn
I know this thesaurus about content marketing isn’t exhaustive. Which word would you add? Tell me in the comments so I can update this post later…
And if you are always in search of content inspiration, download my FREE eBook with 20×20 engaging content ideas!
Thanks for sharing! I definitely will be back to grab more of your awesome ideas. You have made my Monday! I love your blog. It’s so inspirational. Keep shining!
Thank you so much! I loooove reading such enthusiastic comments. Let me know what you’re searching for the most… If in my expertise area, I may be able to help and create some new articles.